About
Professional Summary
Software Engineer and Product Builder with 10+ years of experience creating, scaling, and selling digital products. Former founder and CTO with strong background in frontend, backend, UX/UI, and product strategy. Experienced in taking ideas from MVP to production and aligning technology with business outcomes
Career
CTO & Co-founder at Powerup Menu
↗2023–Now
- · Co-founded and built a QR menu platform for restaurants to increase their revenue applying neuromarketing strategies into their menus
- · Designed and implemented the full tech stack, UX/UI, and product architecture
- · Led product decisions focused on menu engineering, personalization, and revenue optimization
- · Worked closely with restaurant owners to align product features with real business needs
- · Built a high-performance sports be tting platform from the ground up
- · Designed and implemented real-time systems to support live be tting operations
- · Led technical architecture decisions with a focus on scalability, security, and low latency
- · Collaborated with stakeholders to translate business re q uirements into robust technical solutions
- · Founded and scaled a travel-tech startup over 11 years, from early MVP to acquisition
- · Led technology, product, and UX strategy across web and internal platforms
- · Managed engineering teams and coordinated cross-functional initiatives
- · Participated in Lanzadera accelerator program ( Valencia )
- · Company successfully ac q uired by Atresmedia Group in 2024
Intern developer for Vodafone mobile app
2013-14
- · Worked on the development of mobile applications for Vodafone Spain
- · Contributed to production-level features in a professional software environment
- · Gained early experience in collaborative development and large-scale pro jects
This Site
This site its inspired by SJ Zhang and it's built withNext.js and deployed on AWS. Content is managed in Notion and statically pre-rendered through Notion API. When new discoveries are added on the go, content is regenerated at server-side on demand, without manual redeployment. Radix UI is used for front-end components like modals and tooltips. Next Themes made light/dark-mode management easy.
Contact
dani@jimenez.travel
Phone
+34 646 041 932
